Search Engine Optimization (SEO)
Effectively grow your online visibility and revenue
At Huely Inc., we specialize in leveraging Search Engine Optimization (SEO) to effectively grow your online visibility and revenue. We rely on almost a decade of experience in SEO dynamics to help you build a strong online presence that translates into tangible business results.
Our objectives include:
- Increase keyword rankings
- Drive more organic traffic
- Enhance user engagement
- Increase conversion rates
- Technical SEO fixes
Understanding search engines
Search engines such as Google function through intricate algorithms crafted to crawl, index, and rank web pages using diverse criteria. These algorithms are geared towards furnishing users with the most pertinent and valuable results for their queries.
Crawlers, alternatively referred to as spiders or bots, methodically navigate the web, collecting data from websites and storing it in extensive databases. When a user begins a search, the search engine analyzes this data, taking into account factors like relevance, authority, and user experience to present the most suitable results.
SEO SERVICE OVERVIEW
Here are the 5 major categories of SEO dynamics
Optimizing the foundations
Technical SEO lays the groundwork for a seamless user experience. From site speed optimization to mobile responsiveness, we fine-tune the technical aspects contributing to search engine rankings.
- Website Speed and Performance
- Mobile Optimization
- Crawlability and Indexing
- Site Architecture
- URL Structure
- SSL/HTTPS
- Schema Markup
- Canonicalization
- XML Sitemaps
- Structured Data
Crafting compelling content
On-page SEO is the technique of optimizing your website’s content to be search engine-friendly by improving elements such as meta tags, headers, URL structure, and content to enhance relevance and readability.
With these techniques we can ensure your pages are a magnet for search engines.
- Title Tags
- Meta Descriptions
- Headings (H1, H2, H3, etc.)
- Content Optimization
- URL Structure
- Image Optimization
- Internal Linking
- External Linking
- Mobile Optimization
- Page Speed
- Schema Markup
- User Experience (UX)
Building authority and backlinks
Off-page SEO is about establishing your digital footprint beyond your website. We leverage strategic link-building to enhance your domain authority, making your website a trusted resource in your industry and adding priority for the algorithm.
- Backlink Building
- Social Media Presence
- Guest Blogging
- Brand Mentions
- Forum Participation
- Content Marketing
- Broken Link Building
Discover ” low-hanging fruit” and missed opportunities
We start by looking for “low-hanging fruit”, which are high-intent keywords that you may be ranking for already but are stuck on secondary pages of search results. Getting these on the first page of search results could increase your click through rate by 40+%.
Next, we identify relevant keywords and phrases that potential clients use to search for your services, and strategically create new content for them on your website.
- Keyword Research Tools (ahrefs)
- Long-Tail Keywords
- Competitor Analysis
- Low-hanging Fruit
- Prioritize Keywords
- User Intent
Find and counter the strategies of your competitors.
Analyzing competitors’ online presence, rankings, backlinks, etc. to identify areas for improvement and develop strategies to outperform them in search engine rankings.
- Identify Your Competitors
- Competitor Website Analysis
- Content Analysis
- SWOT Analysis
- Distribution Channels
- Competitor Backlink Profile
Creating Success
Our unique approach to building an SEO strategy
1. Discovery: Getting to know your business and brand
We believe in establishing a solid foundation through a in-depth discovery session. This initial phase is not just about your business; it's about understanding your challenges and goals, and the unique identity that sets your brand apart.
2. Website audit: Uncovering opportunities
Armed with a deep understanding of your business, we conduct an in-depth website audit. This audit is a meticulous examination of your website's technical, content, rankings, and backlink aspects. By peeling back the layers, we can begin to uncover opportunities for improvement and growth.
3. Keyword research: Strategic SEO foundation
With insights from the discovery session and website audit, we begin identifying “low-hanging fruit”, high-intent keywords that are stuck on lower pages of search results. After that we conduct a competitor analysis, and identify other high-intent keywords aligned with your business goals.
4. Strategy development: The road to success
Based on our discovery session, website audit, and keyword research findings, we embark on strategy development. This is where the pieces come together, and a comprehensive SEO strategy takes shape. By addressing the unique challenges and opportunities uncovered in earlier phases, we create a strategy that aligns with your uniques goals and challenges
5. Implementation: Bringing the strategy to life
With the strategy finely tuned and approved, we get to work on implementation. Our first step is to address all technical issues that were uncovered. Secondly we begin crafting and/or enhancing the content based around our keyword research. In the phase we bring together all major categories of SEO like internal linking, on-page optimization, backlinks, H Tags, meta descriptions, etc.
6. Monitoring and analytics: Tracking progress in real-time
We consistently assess the effectiveness of our strategies, leveraging detailed analytics to measure progress and identify areas for improvements. This dynamic approach allows us to make real-time adjustments, ensuring that our SEO strategies are effective today and adaptable to the evolving landscape of search engine algorithms and user behavior.
The proof is in the numbers
A few success stories from our happy clients
Growing your business starts here
Whether you’re seeking to revamp your existing strategy, enhance your online visibility, or start from scratch, we are here to guide you every step of the way. Reach out today, and let’s embark together on a transformative journey that will redefine your brand’s digital narrative. Your success is not just a possibility – it’s a reality we’re prepared to create together.
FAQs about search engine optimization (SEO)
Yes, our SEO service contract is a minimum 6 month duration.
We do not specify an exact timeframe for results as every website is different and unique. On average SEO results can take 3-6 months.
SEO doesn’t last forever. The competitive nature of SEO along with constant algorithm updates means you will need to ensure you maintenance your SEO growth.
“Black hat SEO” practices go against the search engine guidelines to increase rankings such as keyword stuffing, cloaking, and using private link networks. A site will be penalized for using these techniques and results don’t last.
“White hat SEO” practices follow search engine guidelines and result in more sustained rankings while avoiding being penalized by the algorithm. We believe in and follow the proper ethics of SEO for ourselves and our clients. We pride longevity over cheap tricks for short-term gain.
